True passion for cycling
The Giordana brand has clothed cyclists for over 30 years.
It is a company born from the passion of a team of people at the top of the sport. The Giordana brand is produced exclusively in Italy from beginning to end. Each stage of the process– from technical research to fabric selection, to styling and the finishing of every last detail, to cutting and packaging– comes to life in the new modern factory of Bonferraro di Sorgà (VR).
Giordana is genuine “Made in Italy” apparel. It is extremely proud of this characteristic, which today is absolutly unique. Every year Giordana is growing its market share: it has dressed thousands of teams of professionals and amatures around the world. Giordana produces over one million three hundred thousand items per year and shows a positive continuing trend. It is this ability to partner with so many diverse teams that drives the brand’s success. At its core, it is a company that knows how to gather, interpret and anticipate the needs of all cyclists.

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